7 C's of Communication

7 C Of Communication

The Qualities which are essential for good communication are together called the 7 C Of Communication of communication because all of them begin with the letter ‘C’, these are –


1. The first of the 7 C Of Communication is Clear (Makes easy to Understand)

This implies that the meaning should not only be evident in the sender’s view, but it should also be easy for the recipient to understand. A message that takes very little time to read and understand, is always appreciated. Total clarification of thoughts adds a lot to the message’s meaning. As far as possible, simple language and easy sentence construction should be used.

For example,

The words ‘home‘ , ‘remuneration‘ , ‘statement of account‘ and ‘lawyer‘ may not be known to every person. 

But the sense of thewords ‘house‘, ‘wage‘, ‘invoice‘ and ‘advocate‘ is undestood to almost all.

2. Concise (To the Point)

Being concise means keeping to the point or using few words but without losing the main idea. For a businessman, Time is money. No one likes to read along with the winding message, so concise messages with relevant words and phrases should be read.

The message to be communicated should be brief and concise as possible. Only simple and brief statements should be made, to the extent practicable. 

For example,

Because of the fact‘ can be replaced by ‘because‘ and ‘at this point of time‘ can be replaced by ‘Now‘.

3. Concrete (Facts and Figures)

In lieu of ambiguous and abstract expressions, concrete and precise expressions must be used. The facts and figures presented should be specific and correct. Instead of starting with “There has been a considerable rise in sales“, the receiver would understand better if he/she is presented with factual details like “There has been a rise of 50% in sales.”

4. Correct (Correct Use of Grammer)

Effective communication is determined by the correct use of grammar and appropriate words. Adapting the correct sound to deliver a message is the secret to communication success. In the event that there is any difference between the use and understanding of words, miscommunication can occur.

In case the sender decides to back up his communication with facts and figures, there should be accuracy. A circumstance does not occur in which the audience is compelled to verify the facts and figures presented.

5. Coherent (Logical and Smooth)

Any Effective communication requires the words to be related to the main topic. Not only this, with respect to what is being communicated, they should make sense. There is still comprehensible and rational professional contact.

6. Complete (Includes all Required Information)

Whatever details the recipient needs for action to be taken is included in a complete letter.

For example,

This is a reminder for the meeting that will be held tomorrow‘ can’t be considered to be a complete message as it doesn’t provide complete information like agenda, time, place, etc.

It should be like: ‘I just wanted to remind all of you about tomorrow’s meeting in New Education Policies. The meeting will be held at 10 A.M. in the auditorium. For more details, contact Mr. Amit from Admin Block.

7. Courteous (Being Polite and Friendly)

As the word suggests, it expects the speaker to be aware of the listener’s feelings. In business communication, we are expected to be polite, friendly, and honest as it creates a mutual understanding among businesses to grow and develop and retain goodwill.

Courtesy is not only restricted to thank you and please, but it is a sincere and genuine expression that shows how much respect and care we have for others.

Almost all begins in the corporate world and ends with courtesy. Courtesy wins over others.

For example,

An Impolite way of saying : The Receptionist said, “Sign here.”

A Polite way of saying : “Sir/Madam, Would you please sign here?”

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