By now, you’ve probably heard the word blog tossed around by all types of individuals, seen it show up in news stories or cited on TV news broadcasts, or you may even have a toddler, friend, or coworker who features a blog.
Bloggers are partnering with businesses, and businesses are even creating their own blogs to succeed in bent their customers.
Of course, you have these questions in your mind –
- What exactly do all these people mean when they say they have a blog?
- What does a blog written by an adolescent have in common with one written by a CEO?
Don’t worry if you are not exactly sure what a blog is. The word blog actually originated from a combination of two other words like – web and log.
In its original form, a blog may be a chronologically scale of website updates, written and arranged very similar to a standard diary, right right down to the informal sort of writing that characterizes personal communication.
The term blog, describes a wide variety of online communications and media. Blogging is continuously evolving and growing.
Tips To Writing Blog
Before you sit right down to write the blog post, you’ve got to try to do quite a little bit of planning. I am telling you that the way to Write a blog if you’re a beginner in content writing. First of all, you’ve got to form sure that you simply keep your audience in mind with everything you are doing. This is the amount one rule of writing a blog post – keep your audience in mind with everything you are doing.
You need to write content that people want to read, So you should write a blog in which people can show their interest.
Every article should be written with the intention to unravel a drag or answer an issue .
- What problem does your audience have?
- Do they want to understand a topic?
It’s only you who can determine that. When it involves creating good content for your blog, you would like to stay your audience in mind in the least times. You do not want that user to only click on the link. you would like them to read the blog post and stay on your blog.
So, how do you plan a blog post?
1. CHOOSE A TOPIC
- First, you would like to settle on the subject of your blog post.
- Then The topic you choose depends on your niche and your audience. So, it’s extremely important you retain your audience and their queries, questions, and problems in mind.
- Find Brainstorm ideas for your blog post.
- You’ll take a general idea, like for instance, trainers, and go from there.
2. DETERMINE THE GOAL
What is the goal of your blog post?
What solution does your post provide to your readers or audience?
Before you begin writing your article, you would like to determine what exactly is that the purpose of the content. It will help you stay on your purpose and identify your main point.
3. KEYWORD RESEARCH
If there’s one skill you’ve got to master for blogging, it’s keyword research.
Why does one need research keywords for your content?
Because it will help you to find out:
- Whether people are checking out the keyword (and whether people want to read the content)
- How many people are searching for the keyword?
- The content format readers want
- And also ideas for new content
Remember how I said that you simply got to write content people want to read?
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What are keywords?
Keywords are words or phrases that make it possible for users to seek out your content within the search engines. We differentiate between short-tail and long-tail keywords.
Short-tail keywords are very competitive. There are general search queries like – “digital marketing”, “content marketing” etc.
Long-tail keywords are more specific and sometimes less competitive. An example is “how to realize weight by doing exercise.”
You Have to try to do Keyword Research If you would like to do SEO of your Blog Post.
4. RESEARCH THE TOPIC
You have to research every topic you write on and need to make sure that every claim you make in your blog post is true. Yeah, I hate to interrupt it to you, but writing an honest blog post is nearly like writing an essay.
But how do you research a blog post?
Well, all it takes is simply a couple of simple steps:
- Choose a subject
- Do research for both direct and related topics
- Save the resources you’ve found
- Take notes
- Write the blog post
5. DECIDE THE BLOG POST FORMAT
You should format your blog post based on the search intent.
What is the search intent?
Search intent is that the reason why someone is looking up a keyword.
You’ll type your topic into Google and appearance at the highest results.
- Are they list posts?
- Ultimate guides?
- Hybrids of both?
- Something entirely different?
That’s the format of content Google favors for that specific topic.
Perhaps you would like to write down a fast breakfast recipe. When you type the keyword “quick breakfast recipe” you would possibly actually determine that the bulk of the high-ranking articles are lists of quick breakfast recipes rather than articles about one recipe.
IMPORTANT: Don’t copy other peoples’ articles. You could be inspired, but always write everything from your point of view.
6. CREATE AN OUTLINE
It’s important that before you begin writing a blog post, you create an overview.
Outline what you would like to mention within the introduction, what the message of every one of the parts of the body of your article is going to be, and therefore the point(s) you’re going to make in the conclusion.
7. WRITE THE BLOG POST
Now that you simply have everything mapped out, you’ll finally start writing your blog post
First of all, I would like you to understand that your first draft will presumably be a touch of crap. That’s completely normal.
The blog post writing process:
- Write the first draft
- Let it sit
- Write the second draft
- Proofread and edit
Only then your blog post is prepared to be published.
Now, there are a couple of things to think about when writing your blog post:
A blog post should be written in a conversational style. It should be easy to know, and for that reason, don’t use over-complicated grammar or vocabulary.
Write it as you are the person who are speaking directly to target audience persona.
Ideally, you should be writing as if you are talking to an 8th grader.
Because you’ve got to stay in mind that not everyone can understand advanced vocabulary and grammar. For example, non-native speakers.
Blog Post Structure
so as to write down an honest blog post, it must follow a structure.
But how do you structure a blog post?
Here are the following part every blog article should have be in blog post:
The headline must be compelling and grab the reader’s attention.
Title Should be start from –
- “The best…”
- “How to…”
- “10 […] every […] needs”
- “Top 10[…] You Should Know”
But that’s a very short list. Look at magazine headlines to get inspiration.
A good title will improve your click-through rate. CTR refers to what percentage clicks your content is getting via search engines.
Don’t clickbait your readers. If someone clicks on your link and finds out that the blog post is irrelevant to the subject, they’re going to leave.
The goal is to stay the reader on your blog.
How do you start a blog post?
With an introduction!
The introduction tells the reader what your blog post is all about, who it’s for, what it’s for, etc.
Ideally, you should hook your reader in. You can hook your reader with:
- A question
- A fact
- A story
- An anecdote
- An Inspiration and Motivational Story
Apart from the hook, it’s an honest idea to feature a table of contents to your long-form content. That way your visitors will know exactly what the blog post is about, and where they will find the answers they’re trying to find.
There are many table of contents plugins out there, but i prefer the straightforward Table of Contents the foremost.
The body is that the main portion of your blog post.
That’s the part where most of the knowledge is.
- Write short paragraphs. Your blog post should be scannable. Long paragraphs will overwhelm your readers. The Paragraph Length Should be of fifty Words maximum.
- Notice that I don’t write long bulky paragraphs. Most of my paragraphs contain no quite three sentences.
- Divide the body into shorter paragraphs which will be more digestible for your readers.
- No one wants to read a large amount of text. It can intimidate your readers and rather than reading the entire thing, they’ll prefer to leave your blog.
- Use bullet points and numbered lists in a blog post. It will make your blog post more comprehensive.
TIP: Use bold fonts and italics to spotlight important information.
I’ve been reading tons of blog posts and that i was shocked to seek out out that a lot of bloggers skip the conclusion.
Don’t skip the conclusion!
This is the part where you summarize the blog post in short and make your point clear. This is where you emphasize what you would like the reader to require away.
Summarize all your main points in your conclusion.
CALL TO ACTION
A call to action is a crucial aspect of each blog post.
What’s a call to action?
It’s a sentence that propels the reader to try to do something.
What are some examples of call to action?
- Ask your readers an issue they will answer within the comments
- Tell them to subscribe to your email list
- Navigate them to a different related blog post you’ve written.
One or two calls to action throughout your article are the right amount.
NOTE: You ought to decide what your call to action goes to be before you begin writing.
Every blog post needs images.
You can use photos, either your own or stock images, otherwise, you can create infographics.
Images help to interrupt the text into smaller sections, and a pleasant infographic goes to assist your readers to understand the subject better.
If you’re writing a tutorial or a guide, you should also add screenshots of related content.
Where should you put these images?
You can add a picture to the start of your blog post. It will look more attractive, and remember that the first impression is the last impression.
Insert your screenshots and infographics wherever it is sensible .
If you don’t want to be taking your own photos, you’ll use stock images. I like Unsplash and Pixabay the most. They are both free.
You can create infographics in Canva. It’s very easy to use and you’ll choose between their templates.
TIP: Before uploading any images to a blog post, compress them. You can use CompressJPEG for that. You can compress .jpg, .png, and .pdf files.
CITATIONS AND REFERENCES
If you’re getting your information from outside sources, you would like to cite them to form sure you’re not stealing content, but also to copy your claims.